Does Your Company’s Online Reputation Attract Top Talent?

A good online reputation can catapult your company to success by making top talent want to work for you, but a bad one can be detrimental. A total of 83 percent of job seekers use reviews to decide whether or not they want to apply for a job at a company. If you don’t know what people are saying about your company online, it’s time to find out. Use these four tips to craft a positive online reputation for your organization.

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Create a robust social media presence.

These days, people rely on social media for just about everything. You can be certain that top talent will check out your Facebook, Twitter, Pinterest, Instagram and LinkedIn pages before deciding whether or not to submit an application. Show them what you have to offer by sharing frequent updates on new products, positive initiatives your company is undertaking for the good of the community, pictures of your office space and other information that makes your organization look like a great place to work.

Practice social listening to see what people are saying about your company on social media. If you notice a pattern of negative comments, use this information to make a change. Top talent knows that no company is perfect, but if they can see that you really care about both your employees and your customers, they’ll want to be part of your team.

Establish a social media policy for employees.

If you don’t already have guidelines defining what your staff is and isn’t allowed to say about your company on social media, it’s time to put rules in place. Content can go viral in the blink of an eye. Seemingly irrelevant comments from a disgruntled worker on sites like Facebook and Twitter can do irreparable damage. No one — especially top talent — is going to want to work for you if they read negative remarks about your organization from your very own team members.

Closely monitor online review sites.

Top talent has their choice of companies to work for, so they often search for reviews of companies online, using sites like glassdoor.com. Make sure you know what people are writing about your company on these sites by regularly reviewing their comments. Glassdoor.com even allows you to open a free employer account where you can add a company description, photos and the benefits of working for your company, to boost your online reputation. Plus, you can also leverage the impact of your profile by responding to reviews — particularly those that are negative.

Regularly share lots of great content.

Drown out any negativity about your company by constantly sharing new content about your brand. Create a blog, a YouTube channel and as many other types of content that you can properly maintain to increase the odds of having positive content appear in search results about your company. You can’t control everything that is said about your brand online, but the more good things you share, the better the chance of pushing the damaging content deep down into irreverence.

These four tips will help you create a positive online reputation for your company that’s sure to attract top talent. To learn more about how we can help you find top behavioral health talent, contact us today at (513) 651-9500 or by email at info@psychpros.com.

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