Attracting Top Talent With Your Online Reputation
In today’s digital world, there’s nothing more important than your online reputation. The Internet is filled with an abundance of data on just about everything — including your company. If you want to attract top talent, you must lead the conversation about your brand with carefully curated content. Entice job seekers with easy-to-find information on what your company stands for and why it’s such a great place to work.
Learn how to manage your online reputation in the top four places candidates are searching for details on your company.
You already know the importance of using social media to promote your products and services, but this is also a smart way to help prospective candidates learn about your company culture. Regularly post photos of your office space, brainstorming sessions, company events and employee profiles to give people a glimpse of what it’s like to work for you. Offering a behind-the-scenes look can entice top talent to want to join your team, because they’re able to see first-hand how much fun your current employees are having. Applying for a job at a new company is a gamble, so people feel much more comfortable when they know what to expect.
These days, both customers and employees can share their opinions of your company online for the world to see, so you need to keep close tabs on review sites. Carefully monitor sites like Yelp to see what customers are saying about you and respond to anything less than flattering. Top talent wants to work for a company that cares about its clientele. Ask current employees to write about their experience with your company on employer review sites like Glassdoor, so candidates looking for information will be able to read glowing personal accounts from satisfied workers.
Your website is the first place job seekers head to learn more about your company. Make a great impression by investing a professional-looking site that clearly states your mission, values, contact information, and product and service offerings. Help potential candidates learn as much as possible about your staff by including an “About Us” page that shares bios of key team members — or every employee if your company is small. This adds a human element that lets candidates to see the people behind the brand.
A company blog can increase your visibility in search results and give top talent a glimpse at what your organization values most. Unlike the formal nature of your website, a blog serves as a more relaxed space to tell your story. Use it for everything from sharing insights on new trends relevant to the healthcare industry, to recapping your latest team outing. Candidates should be able to read your posts and gain a strong sense of your company culture and brand personality.
Your company’s online reputation can make or break your ability to attract leading candidates. To learn more about how we can help you find top behavioral health talent, contact us today at (513) 651-9500 or by email at firstname.lastname@example.org.